Earlier this month, London grocer Thornton’s Budgens has introduced its ‘Unpackaged’ private brand collection of 200 plastic-free products in collaboration with environmental group A Plastic Planet. Last year the retailer worked with A Plastic Planet to introduce the plastic-free merchandising areas in its Belsize Park, North London store. The areas include 1,800 products packaged using innovative alternatives, including coconut bowls and beechwood netting.
The line debuted October 23 with an opening ceremony attended by Academy Award-nominated actress Dame Janet Suzman.
The Thornton’s Budgens store now sells loose legumes, beans, grains, and seeds, as well as allowing customers to fill up reusable glass jars with milk, peanut butter, and orange juice. Other products available include soaps, refillable shampoos, and shower gels. The store also features an extended range of vegan and gluten-free foods packaged in plastic-free materials, as well as Fairtrade coffee served in plastic-free cups.
Andrew Thornton, the founder of Thornton’s Budgens, believes the move will be replicated supermarkets around the world. Thornton said: “Last year we were blown away by the international reaction when we launched our Plastic Free Zones. The new Unpackaged range represents the evolution of this. Our shoppers love our plastic-free packaging. But this is just the beginning. There is no end to our plastic-free ambition. I passionately believe the future of supermarket shopping in the 2020s will be without the toxic material that has done such damage to our planet and ourselves.”