Sainsbury’s Partners With Coles Australia to Sell Private Brand Products

United Kingdom-based grocer Sainsbury’s has entered into a strategic wholesale partnership with Coles, the leading Australian supermarket. Beginning early next year, Sainsbury’s will supply its private brand products to Coles. The range will be rebranded under the Coles brand and includes a selection of packaged groceries and household products.

Coles is a leading Australian retailer with more than 2,400 retail outlets – including 800 supermarkets and 700 convenience stores – across Australia, serving 21 million customers a week.

The agreement with Coles marks a key milestone in Sainsbury’s strategy to build its wholesale business, with a number of partnerships already in place in Asia, Europe, and the UK.

The partnership will also investigate Australian groceries and alcohol which Sainsbury’s could source through Coles to bring a distinctive proposition to UK customers.

Michael Luck, Director of Business Development, Sainsbury’s

Michael Luck, Director of Business Development at Sainsbury’s said: “Coles is one of Australia’s leading food retailers and we are delighted to enter into this new partnership with them. Great quality food, high standards, and ethical sourcing are at the heart of both our businesses and we are delighted to work with Coles to bring more choice and innovation to Australian customers. We’re excited by the opportunity to offer more of our fantastic products to customers around the world through wholesale partnerships like this one.”

Greg Davis, Coles Chief Executive Commercial and Express

Greg Davis, Coles Chief Executive – Commercial and Express said: “We want to accelerate the introduction of innovative products to Coles Own Brand, and this partnership allows us to do that with a range of food and groceries that are already proven in the international market but not yet available in Australia.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.