M&S Food is set to become the first major UK food retailer to launch a range of private brand Halal prepared meals in response to the growing demand for a Halal diet.
Beginning, November 6th, 2019, customers will be able to shop a range of six Halal Food Authority (HFA) certified prepared meals across 36 selected M&S stores. M&S Food technologists and its Product Development team have worked with HFA and M&S suppliers to deliver Halal certified versions of its most popular prepared meals including; Chicken Arrabbiata, Chicken & Mushroom Tagliatelle, Chicken & Leek Bake, Chicken Hotpot, Chicken Jalfrezi, and a Chicken Tikka Masala.
Stuart Machin, Managing Director of M&S Food commented: “Protecting the magic of M&S Food means leading the way as food innovators, with first to market ranges that respond to growing dietary demands and can deliver real commercial impact. M&S Food is changing to become more relevant, more often to families across Britain and our new Halal meal range is a great example of how we are broadening appeal so that more customers can enjoy our delicious, quality food.”
Colleagues across M&S that follow an HFA diet have been instrumental in driving the development of the range. M&S Store Manager at Temple Fortune, Simon Pollitt-Khan commented, “Following a Halal diet, there are limited options if I want to grab something quick and easy for dinner. Whilst some major retailers are starting to stock Halal meat, there are still very few opportunities to eat different flavor foods – like Italian or more traditional British dishes – in a convenient Halal format. Knowing M&S’ heritage for innovation and the growing demand for Halal food, I approached the Food leadership team with an idea and it’s great to see it turned into a commercial reality.”
The new M&S Halal prepared meal range has a distinctive orange packaging design and logo. The new Halal prepared meal range will help M&S deliver a better-localized offer in 36 M&S Food stores across the UK and will also be sold by M&S’ international franchise partner Al-Futtaim in markets including Singapore and Dubai.