M&S Launches Private Brand Halal Prepared Meals

M&S Food is set to become the first major UK food retailer to launch a range of private brand Halal prepared meals in response to the growing demand for a Halal diet.

Beginning, November 6th, 2019, customers will be able to shop a range of six Halal Food Authority (HFA) certified prepared meals across 36 selected M&S stores. M&S Food technologists and its Product Development team have worked with HFA and M&S suppliers to deliver Halal certified versions of its most popular prepared meals including; Chicken Arrabbiata, Chicken & Mushroom Tagliatelle, Chicken & Leek Bake, Chicken Hotpot, Chicken Jalfrezi, and a Chicken Tikka Masala.

Stuart Machin, Managing Director of M&S Food commented: “Protecting the magic of M&S Food means leading the way as food innovators, with first to market ranges that respond to growing dietary demands and can deliver real commercial impact. M&S Food is changing to become more relevant, more often to families across Britain and our new Halal meal range is a great example of how we are broadening appeal so that more customers can enjoy our delicious, quality food.”

Stuart Machin, Managing Director of M&S Food

Colleagues across M&S that follow an HFA diet have been instrumental in driving the development of the range. M&S Store Manager at Temple Fortune, Simon Pollitt-Khan commented, “Following a Halal diet, there are limited options if I want to grab something quick and easy for dinner.  Whilst some major retailers are starting to stock Halal meat, there are still very few opportunities to eat different flavor foods – like Italian or more traditional British dishes – in a convenient Halal format. Knowing M&S’ heritage for innovation and the growing demand for Halal food, I approached the Food leadership team with an idea and it’s great to see it turned into a commercial reality.”

The new M&S Halal prepared meal range has a distinctive orange packaging design and logo. The new Halal prepared meal range will help M&S deliver a better-localized offer in 36 M&S Food stores across the UK and will also be sold by M&S’ international franchise partner Al-Futtaim in markets including Singapore and Dubai.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.