Fair Trade USA to Exhibit at PLMA

\"\"Fair Trade USA is proud to showcase Fair Trade Certified products at PLMA in Chicago November 17-19th at booth F7801. This year, more than 200 new private label products have become Certified, representing a five percent increase in over 2018.

Be sure to pass through the Idea Supermarket to see a range of new and recognized products on display. The Fair Trade section will include a gondola featuring:

  • How a brand Fair Trades: The Simple Truth Fair Trade assortment
  • How discounters Fair Trade: Aldi, Lidl, and Trader Joe’s products
  • How e-commerce Fair Trades: Thrive and Brandless products

Fair Trade USA is committed to ensuring rigorous social, environmental and economic standards for workers across the globe and works with its partners as a catalyst for positive consumer change. This year, we are especially proud that three additional partners have made significant commitments to the Sustainable Coffee Challenge: Albertsons, Kroger and Williams Sonoma Inc. They join Target, Walmart and Ahold Delhaize as retail partners making measurable commitments to improve lives and livelihoods for coffee farmers around the world. Fair Trade USA offers a clear pathway for retailers to build and achieve new sustainability commitments and engage with conscious consumers in a meaningful way.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.