Waitrose Celebrates World Pasta Day

To celebrate World Pasta Day (October 25th), Waitrose & Partners introduced a selection of delicious new pasta dishes to its premium private brand Waitrose No.1 range.

For those looking to add some restaurant flair to their home-cooked meals, the three new pasta kits offer the best ingredients, with authentic pasta from Puglia, the ‘heel’ of Italy, a place renowned for its spectacular pasta due to its perfect growing conditions. The wheat is produced with a high protein and gluten content that gives a firm bite to the pasta. It’s also mixed with fine 00 flour and free-range eggs which produces fine, silky pasta with a beautiful golden color.

  • Waitrose & Partners No.1 Shin of Beef & Chianti Tortellini with a serving of sage butter and aged Parmigiano Reggiano – £7.50 (295g). Silky, fresh pasta filled with tender shin of beef, slow-cooked with a generous splash of Chianti, carrots, rich beef stock, shallots, and leeks. All served with sage butter and grated Parmigiano Reggiano.
  • Waitrose & Partners No.1 Mushroom Ravioli with a serving of truffle butter and pecorino Romano – £7.50 (295g). Delicious, golden pasta filled with Portobello and porcini mushrooms cooked with white wine and cream, served with black truffle and porcini butter and grated pecorino cheese.
  • Waitrose & Partners No.1 ’Nduja & Burrata Ravioli with a serving of Pomodoro sauce and pangrattato – £7.50 (295g). Tasty pasta with a bite, filled with spicy ’Nduja and creamy burrata. Served with a Pomodoro sauce made with roasted tomatoes and olive oil. Finished with a crunchy pangrattato.
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.