Trader Joe’s Carrots of Many Colors

Experts will tell you it’s not good to be dehydrated, especially in the summer—unless of course, you are Trader Joe’s Organic Dehydrated Carrots of Many Colors. Then it’s very good!

For TJ’s latest adventure in simple snacking, the retailer uses freshly harvested, multi-colored Carrots (white, purple, yellow & orange). They cut & peel these little rainbow roots, then dehydrate them to a perfectly crisp texture and sprinkle them with sea salt. That’s it. The result is a crunchy, gluten-free, two-ingredient snack that just so happens to offer 11 grams of fiber & 3 grams of protein per serving. (one serving = the whole bag)

A 1.4-ounce resealable bag is just $2.99


SOURCETrader Joes
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.