PB CAREERS: Publix – Manager, Marketing Brand Management

\"\"PB CAREERS: Publix – Manager, Marketing Brand Management

Job Req. ID 10236BR
Date Posted 10/21/2019
Location Lakeland, Florida

As the Manager, Brand Marketing Management, you will drive the brand marketing strategy of Publix Super Markets across a range of product category offerings. This is achieved by serving as the liaison between Product/Service Vice Presidents (including Corporate Purchasing, Omnichannel, Customer Service and Pharmacy), leading cross-functional strategic planning efforts between Marketing and Corporate Purchasing Business Development Directors (BDDs), and ensuring the continual development, utilization and positioning of the Publix brand.

  • leads and directs a team of Brand Marketing professionals that will identify business and customer needs through market and consumer research
  • identifies priority marketing plans, campaigns, and research to maximize marketing support delivered to achieve optimal business unit growth.
  • leads annual research planning process by identifying consumer and market research needs for the upcoming year
  • identifies optimal brand strategies and positioning for all Publix corporate brands
  • identifies improvement opportunities for private label package design processes within the Marketing department
  • oversees Brand Marketing’s involvement and inputs into the Business Plan Initiatives
  • drives Marketing innovation and quality improvement

Required Qualifications

  • Bachelor\’s degree in Business Administration, Marketing, Advertising, Mass Communication from an AACSB (Association to Advance Collegiate Schools of Business) accredited university or equivalent experience
  • at least five (5) or more years’ experience in product marketing or brand management (Supermarket, Retail, Consumer Packaged Goods, Restaurant)
  • expert knowledge of product, services and brand marketing
  • knowledge of marketing strategy development, marketing research and consumer insights process
  • expert knowledge of product development, marketing planning and execution
  • expert knowledge of grocery/retail industry, competitor, consumer macro trends, category management, retail merchandising and promotion.
  • knowledge of marketing communications process and creative design process
  • knowledge of Continuous Quality Improvement (CQI) and Quality Decision Process (QDP) tools
  • knowledge of Microsoft Word, Excel, Outlook, PowerPoint computer software programs
  • ability to work nights, weekends and holidays as needed
  • ability to travel across the country during evenings, weekends, and holidays. Travel may take up to 7-10 days

Preferred Qualifications

  • Master’s degree in Business Administration with a concentration in Marketing from an AACSB accredited university
  • Seven (7) or more years’ experience in product marketing or brand management (Supermarket, Retail, Consumer Packaged Goods, Restaurant) with supervisory experience
  • knowledge of Publix and cross-functional department structure

Potential Annual Pay with Bonus 104,975 – 157,105

Frequency of Pay Monthly

Hours of Work Minimum 45 hours per week.

Travel Frequency 10%Year End Bonus One month’s pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check.

Address 3300 Publix Corporate Parkway
City Lakeland
Region FL between Orlando and Tampa


  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health plan (with prescription benefits)
  • Group dental plan
  • Group vision plan
  • Sick pay
  • Long-term disability insurance
  • Company-paid life insurance (with accidental death & dismemberment benefits)
  • Tuition reimbursement
  • Vacation pay
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Paycheck direct deposit
  • Credit union
  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day)


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.