Last week the inaugural edition of the Velocity Europe conference saw more than one hundred private brand leaders from a dozen countries around the globe converge on Lisbon, Portugal. The gathering was a groundbreaking opportunity for retailers, manufacturers, agencies and service providers to build the community that is the future of private brand.

Tuesday morning began with a welcome and opening remarks from My Private Brand president Christopher Durham.

Michael Taylor the President of Daymon
Tahir Taj, Head of Operations for Europe & Asia-Pacific of Daymon

This was followed by Michael Taylor the President of Daymon and Tahir Taj, Head of Operations for Europe & Asia-Pacific of Daymon who presented Permission to Pioneer: The Power of Private Brands. The pair discussed the evolution of Private Brands globally and provide their perspective on the future of the industry, with a focus on what’s next in innovation.

Natalie Berg

Consultant and best-selling author Natalie Berg then provided a look inside her book Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce.

Jan-Hein Van Spaandonk, Brand Manager of Spar and Michelle Romeo-Wiegman, Creative Director/Managing Partner of Yellow Dress Retail

The Transformation of SPAR Netherlands was then presented by Jan-Hein Van Spaandonk, Brand Manager of Spar and Michelle Romeo-Wiegman, Creative Director/Managing Partner of Yellow Dress Retail.

Paulo Peereboom the CEO of MAKRO Netherlands

Which was followed by the frank and inciteful Why Using Private Brands Helps Retailers to Successfully Turnaround Business from Paulo Peereboom the CEO of MAKRO Netherlands.

Christopher Durham, President, My Private Brand & Co-founder, The Vertex Awards then built upon Paulo’s themes with the challenging presentation Blue Sky: ReInventing the Private Brand Portfolio.

Michaela Quinlan, Commercial Manager, Ikea Portugal

Michaela Quinlan, Commercial Manager, Ikea Portugal shared Ikea’s Transformation Journey.

Paul Woodward, Retail, Senior Director, Solutions Management Group of Oracle 

The Art of Balancing Innovation was the center of the conversation for Paul Woodward, Retail, Senior Director, Solutions Management Group of Oracle. Paul explored the art of balancing innovation with due diligence, promotion with protection, and image with trust while balancing growth with the cost. He also shared ways to improve private brand speed to market, and leverage product and supplier data to confidently promote sustainability, ethics, and dietary claims.

Anslee Deluca, Brand Manager, Boxed

Anslee Deluca, Brand Manager for online club store Boxed.com discussed the evolution of  retailers award-winning private brand and provide an inside look at where it came from and where it’s heading in her presentation: Private Brand 2.0: The Next Generation of Prince & Spring At Boxed.Com

The day ended with cocktails and a celebration of this year’s Vertex Awards winners.

Please follow and like us:
Previous articleWISE Annual Meeting: Delivering Growth Through Diversity
Next articlePB CAREERS: Waitrose – Senior Brand Development Chef 
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.