Last week the inaugural edition of the Velocity Europe conference saw more than one hundred private brand leaders from a dozen countries around the globe converge on Lisbon, Portugal. The gathering was a groundbreaking opportunity for retailers, manufacturers, agencies and service providers to build the community that is the future of private brand.
Tuesday morning began with a welcome and opening remarks from My Private Brand president Christopher Durham.
This was followed by Michael Taylor the President of Daymon and Tahir Taj, Head of Operations for Europe & Asia-Pacific of Daymon who presented Permission to Pioneer: The Power of Private Brands. The pair discussed the evolution of Private Brands globally and provide their perspective on the future of the industry, with a focus on what’s next in innovation.
Consultant and best-selling author Natalie Berg then provided a look inside her book Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce.
Which was followed by the frank and inciteful Why Using Private Brands Helps Retailers to Successfully Turnaround Business from Paulo Peereboom the CEO of MAKRO Netherlands.
Michaela Quinlan, Commercial Manager, Ikea Portugal shared Ikea’s Transformation Journey.
The Art of Balancing Innovation was the center of the conversation for Paul Woodward, Retail, Senior Director, Solutions Management Group of Oracle. Paul explored the art of balancing innovation with due diligence, promotion with protection, and image with trust while balancing growth with the cost. He also shared ways to improve private brand speed to market, and leverage product and supplier data to confidently promote sustainability, ethics, and dietary claims.
Anslee Deluca, Brand Manager for online club store Boxed.com discussed the evolution of retailers award-winning private brand and provide an inside look at where it came from and where it’s heading in her presentation: Private Brand 2.0: The Next Generation of Prince & Spring At Boxed.Com
The day ended with cocktails and a celebration of this year’s Vertex Awards winners.