Trick or Treat with Trade Joe’s Halloween Gummies

Halloween is just around the corner, and that means shoppers will be facing the dilemma of what to give neighborhood ghosts and goblins. In years past, Trader Joe’s suggested some pretty outlandish options—products that straddle the line between “trick” and “treat.” – Frozen Three-Cheese Pizzas, Veggie Patties, and Fennel Toothpaste. This year, however, Trader Joe’s has a real, bonafide treat treat on our hands: Trader Joe’s Halloween Gummies.

Made for TJ’s by a French gummy producer, who also makes the beloved Gummy Tummies, Trader Joe’s Halloween Gummies are fruity, fresh—no stale, hard gummies here, folks—and fun. Each bag contains 19-21 mini pouches, and each mini pouch contains a handful of Gummies in five assorted spooky shapes, made without gelatin and colored with only naturally available products—like black carrot extract and apple, carrot, pumpkin, & black current concentrates.

TJ’s is selling each 14-ounce bag of Halloween Gummies for $3.49.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.