PLMA Announces Sunday Seminar Speakers

PLMA’s 2019 trade show will be held November 17-19 at the Rosemont Convention Center in Chicago. The show will include more than 2,500 exhibit booths from the best private brand manufacturers of every size and description, while more than 5,000 visitors to the PLMA will include buyers and executives from U.S. supermarkets, mass merchandisers, drug chains, discount, club, convenience and dollar stores, in addition to online and specialty retailers, foodservice distributors and wholesalers.

PLMA’s Sunday seminars focus attention on the latest developments in online retailing and new product trends. The program kicks off with PLMA’s 2019 Salute to Excellence Awards for outstanding store brands, followed by speakers on three of the industry’s hottest topics:

Sam Mayberry, former head of product development for Amazon retail consumables and private label, will speak on winning the competitive battle for the last mile to the consumer, delivering online orders to shoppers, and how e-commerce continues to change the rules of retail.

Virginia Lee, research manager at Brightfield Group, a leading source of market intelligence for the CBD and cannabis industries, will speak about the latest CBD formulations appearing in nonfoods, supplements and pet products, and those soon expected to follow in food products.

Jim Wisner, president of Wisner Marketing Group will report on retailers adapting their product assortments to the rapid rise of consumer interest in plant-based foods on the heels of recent rollouts of meat alternative offerings by major U.S. fast-food chains like Burger King, KFC and others.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.