Trader Joe’s Dishes up Pumpkin Bisque

Trader Joe’s Pumpkin Bisque is the result of the retailer’s product developer’s six-month-long search for the sublime in the soup section. Working hand in hand with their supplier, TJ’s tasted and re-tasted a number of iterations, and when they hit on this one, the answer was “Yes!”

Unlike Trader Joe’s previous Pumpkin Soup, this Bisque is thick and rich and creamy and exceptionally flavorful. It’s made with pumpkin purée, heavy cream, some honey for sweetness, and spices including cinnamon and nutmeg. The not-so-secret ingredient (it’s on the label after all) that pulls all the flavors together is tahini. The savory nuttiness of sesame gives the soup an unexpected depth.

The Pumpkin Bisque will be in stores for a limited time, during Pumpkin Season. When it’s gone, there definitely won’t be any more until next year, so if soup is your thing, and Pumpkin is your season, grab a jar (or two or three). The 25-ounce jar is just $3.99.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.