Target Grows GoodFellow to Razors

Target has once again extended its men’s brand Goodfellow & Co further into men’s grooming with the introduction of Goodfellow and Co men’s razors. The new products join 30 plus items covering beard, face, hair, body care, fragrances and accessories—all for under $16.99.

The Target website describes the razors:

Men’s 5 Blade Razor with 5 Cartridges Gift Set – Goodfellow & Co

For a practical gifting option with lasting results, reach for the men’s 5-Blade Razor Gift Set from Goodfellow & Co. This men’s shave kit includes a premium five-blade razor, a trimmer blade and cartridge refills — offering easy, precise shaving and lasting use he’s sure to appreciate. He’ll have no problem using this shaving kit to get the clean-shaven aesthetic or trimmed facial hair he’s looking for; simply stuff it in his stocking for a functional option he’s sure to appreciate.


  • Men’s shaving kit helps you keep your facial hair looking its best
  • a 5-blade razor with trimmer blade and cartridge refills for lasting use
  • Great for maintaining a clean-shaven appearance or styling your facial hair
  • Perfect as a stocking stuffer or a practical gift
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.