Permission to Pioneer: The Power of Private Brands to be presented by Daymon atVelocity Europe

We are thrilled to announce that Michael Taylor, President of Daymon and Tahir Taj, Head of Operations for Europe & Asia-Pacific of Daymon will present at this year’s Velocity Europe Conference, October 21-23 in Lisbon. Register today!

Michael leads relationships with Daymon’s more than 50 major retailer partners and works with 6,000 domestic and international clients to help them meet their Private Brand goals. He also heads Daymon’s sales and marketing teams and provides oversight to Daymon’s sourcing, creative services, and strategic services teams. A more than 20-year veteran of Daymon, Michael has twice received the Daymon PDS Award (in honor of the company’s co-founder, Peter D. Schwartz) for Outstanding Achievement.

Tahir holds the position of Head of Europe and Asia Pacific for Daymon leading their International Strategy, driving retail partnership initiatives for the region and being responsible for leading Daymon International development center in Lisbon.

Tahir brings a seasoned retail background working across multiple geographies with retailers such as Sainsbury’s, Asda, Metro, And Office Depot. Over the years, Tahir has helped retailers acquire strong Strategic Category Management disciplines and championed the growth of Private Brand relevance. Experienced relationship builder with a strong drive to pioneer innovative solutions that drive value across the retail landscape.

The pair will bring their experience to the Velocity stage in the thought-provoking presentation.

Permission to Pioneer: The Power of Private Brands

Private Brands are setting the pace for the industry, having become a crucial source of differentiation, store choice and consumer preference. With Daymon’s 50-year history and expertise in the Private Brand space, Michael Taylor, President of Daymon, and Tahir Taj, Head of Operations for Europe & Asia-Pacific will discuss the evolution of Private Brands globally and provide their perspective on the future of the industry, with a focus on what’s next in innovation. Leveraging proprietary insights, custom research and thought leadership the presentation will provide an inside look into the emerging trends and strategies driving change at retail, along with the key action steps retailers must use to innovate and lead through their Private Brands to ensure long-term, sustainable growth.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.