Waitrose Removes Plastic on Bestselling Canned Private Brand Foods

Waitrose is testing the removal of plastic on thousands of multipack private brand cans as it continues to remove and reduce single-use plastic.

The plastic wrap, which is used to keep three or four cans attached, will be entirely removed from some of the retailer’s private label canned vegetables. The move will save 18 tons of plastic that cannot currently be recycled.

The top four bestselling staples were prioritized for the plastic removal as they sell in the largest quantities, including essential Waitrose baked beans, chopped tomatoes, plum tomatoes, and sweetcorn. If successful, the wrap will be removed on further canned products.

Customers will now be able to buy the same cans loose but will continue to pay the lower price for buying in bulk. If a customer purchases the same amount of loose tins – a multibuy purchase will be charged on checkout systems.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.