The latest commercial in British grocer Tesco’s campaign “Food Love Stories” is drawing criticism from the United Kindom’s National Farmers Union.
NFU President Minette Batters wrote to express concern over the spot entitled “Carl’s ‘All Change’ Casserole.” The ad features a father preparing a meal with Tesco’s new vegan sausages, part of the new Tesco Plant Chef range, for his daughter who says she doesn’t want to eat animals anymore.
According to Batters the ad “demonizes” meat. And that creates problems for Britain’s already struggling beef farmers.
Other “Food Love Stories” include: