Huffington Post Looks at Aldi

Today Huffington Post published an article by Julie Kendrick which presents a look at shopping at discount grocer Aldi. The article includes a few quotes from My Private Brand President Christopher Durham.

How to Shop At Aldi, The Confusing Budget Grocery Store

From the quarter required to release a shopping cart to the complete lack of name brands, here’s a primer on what to know about Aldi.

We all have opinions ― strong ones ― about the places we buy our food. We might snicker at well-heeled foodies shelling out their trust funds for asparagus water at Whole Foods. We may roll our eyes at Costco’s prepper-leaning loyalists as they fill up their minivans with a year’s supply of toilet paper. Both Publix and Wegmans have their share of loyalists too. And then there’s the great divide regarding Aldi, which pretty much comes down to this: You’re either an Aldi lover or an Aldi hater.

Read the entire article.

 

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.