ONE WEEK TO GO! Register Now for Velocity Europe!

\"\"With just one week to go until the conference, My Private Brand HQ is a hive of activity as we put the final preparations in place. We have a few tickets still available for the Velocity Europe conference which begins next Monday, October 21, in Lisbon Portugal.

Registration will be open for the conference between 17:00 at the iconic Myriad by Sana hotel’s Crystal Center. With the Opening Cocktail Reception beginning at 18:00.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.