Natalie Berg to Reveal Amazon’s Relentless Revolution At Velocity Europe

We are thrilled to announce that Natalie Berg, retail analyst, author and founder of NBK Retail, a consultancy specializing in retail strategy and future trends will present at this year’s Velocity Europe Conference, October 21-23 in Lisbon. Register today!

Natalie has more than 15 years’ experience heading up research teams at world-leading analyst firms Planet Retail and Kantar. As one of the world’s Top 20 retail influencers, Natalie has produced research on a number of industry topics including the convergence of physical and digital retail, customer loyalty, private label, discount retailing and store of the future. She is a regular TV and radio commentator and her views on retail have been published in the FT, Guardian, BBC, The Times, among others. Natalie’s latest book, ‘Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce’ was published by Kogan Page earlier this year.

She will bring her experience to the Velocity stage in the thought-provoking presentation.

Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce

The titan of 21st-century commerce, Amazon, has grown from online bookseller to one of the most valuable public companies in the world. They have relentlessly expanded their retail offer by adding additional categories and upending entire sectors. They have continuously enhanced their entertainment, fulfillment, and technology capabilities to create a unique, frictionless, and fully embedded experience for the customer.

So how do you compete with a company that has rewritten the rules of retail? A company that has given shoppers access to millions of products right at their fingertips, and often delivers them the very next day? A company that has over 100 million Prime members willing to pay for the privilege of shopping with them. A company that is not even really a retailer but a technology business at heart?

In this presentation, Natalie will present a glimpse inside her latest book co-authored with Miya Knights “Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce.” She will explore what makes Amazon different, how they’ll continue to revolutionize retail and the true meaning of ‘the Amazon Effect’. No one can beat Amazon on their terms, but we’ll explore:

  • How retailers can co-exist by focusing on WACD: What Amazon Can’t Do
  • Winning with Private Brand
  • Store of the future
  • The shift from transactional to experiential
  • Leveraging your physical infrastructure to beat Amazon

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.