NEW SPEAKER: SPAR to Present at Velocity Europe

12 days to go and we are excited to announce that Jan-Hein Van Spaandonk, Brand Manager of Spar and Michelle Romeo-Wiegman, Creative Director/Managing Partner, Yellow Dress Retail will take the Velocity Europe stage. Jan-Hein, Michelle and their teams are the winners of several 2019 Vertex Awards. The pair will present at the conference on October 21-23 in Lisbon.

The Transformation of SPAR Netherlands

This presentation will take you on a journey which began in 2011 and demonstrates how design both an excellent tool and investment, to push private brand to a new level. The result is a SPAR brand which has been consistently reshaped to fit the needs of the contemporary target shopper. The work transformed the image of the retailer; from an old corner store to one of the fastest-growing retailers in the Netherlands.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.