12 days to go and we are excited to announce that Jan-Hein Van Spaandonk, Brand Manager of Spar and Michelle Romeo-Wiegman, Creative Director/Managing Partner, Yellow Dress Retail will take the Velocity Europe stage. Jan-Hein, Michelle and their teams are the winners of several 2019 Vertex Awards. The pair will present at the conference on October 21-23 in Lisbon.
The Transformation of SPAR Netherlands
This presentation will take you on a journey which began in 2011 and demonstrates how design both an excellent tool and investment, to push private brand to a new level. The result is a SPAR brand which has been consistently reshaped to fit the needs of the contemporary target shopper. The work transformed the image of the retailer; from an old corner store to one of the fastest-growing retailers in the Netherlands.