Target has debuted the first TV commercial for Good & Gather its private brand bid to reshape grocery in its own “design for all” image. The commercial “Good & Gather, A new way to eat well every day” is typically Target exuding the retailer’s iconic fashion-forward personality
The launch of Good & Gather in grocery: 650 products start rolling into stores September 15, with all 2,000-plus products scheduled to hit by late 2020. The idea behind Good & Gather is great food—from dairy and produce to ready-made pasta, meat, and more—made for real life. It’s all the good stuff customers want without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup. Plus, everyday staples like milk, eggs, and other favorites that never have those ingredients anyway.