Macy’s has partnered with YouTube, podcast and Bachelor star Becca Tilley to create a private brand collab Becca Tilley x bar III collection created for Macy’s. Inside the collection, customers will discover everything from sequin separates to vibrant pink sweaters and cheetah print. All pieces range from $39.50-$129.50, and the size range begins at XXS and extends to XXL. The pieces will be available on Macy’ beginning October 9.

The retailer is holding a Becca Tilley X Bar III in-store launch party of the brand new Becca Tilley x Bar III collection October 10, 2019, from 6:00 pm – 8:00 pm at the Macy’s South Coast Plaza store in Costa Mesa, CA

Customers can check out a special Q&A with fashion and lifestyle influencer Becca Tilley herself, moderated by radio personality, Tanya Rad. Learn Becca’s tips and tricks for revamping your wardrobe with plaids, animal prints, and even some sparkle. Plus, a meet and greet with Becca and enjoy music, photo opportunities, and more.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.