Rusta to Streamline Private Brand Planning and Sourcing with CBX Cloud Platform

Rusta has selected CBX Cloud Platform to streamline information management centered on global private brand product development, sourcing operations and vendor collaboration. As a leading discount retailer for seasonal products, furnishings, DIY products and consumables, Rusta currently operates in four major regions, Sweden, Norway, Finland and Germany. The company was seeking a solution to streamline private label product planning, creation, sourcing all the way through to the end of production. The CBX Platform will help to create structure in Rusta’s workflow, increase traceability and ultimately reduce vulnerability. As implementation continues, the CBX platform will benefit members across several departments including business & range assortment planning and sourcing directives, merchandising, sourcing, master data management, compliance and transportation, as well as the extended vendor community.

“The flexible workflow provided by CBX Cloud and various system interfaces will increase productivity and reduce workload significantly due to the elimination of manual keying of information either into Excel and redundant systems,” said Anders Kind, Supply Chain Director at Rusta.

“We were extremely diligent throughout the vendor evaluation and selection process,” said Anders Kind, Supply Chain Director for Rusta.  “During the final project scoping workshops, CBX convinced us we had made the correct choice.  The depth of domain expertise, professionalism and project management capabilities brought to the table demonstrated that CBX knows how to manage a complex PLM and Sourcing implementation program and sets the standard for how projects like this should be run.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.