PLMA to spotlight CBD at annual trade show 

Innovations with CBD in various forms and applications across a wide array of consumer products will be placed squarely in the spotlight at PLMA’s 2019 Private Label Trade Show in Chicago this November 17-19. 

Cannabidiol (CBD) is one of the hottest trends to hit the world of consumer packaged goods in years, expected to account for $16 billion in sales by 2025. It is rapidly making its way into the mainstream across hundreds of nonfoods offerings in health and wellness categories, personal care, hair and skincare, beauty, therapeutic and fitness products, pet care, and more. Products that promote their cannabidiol credentials in terms of CBD content, unique and broad-spectrum CBD formulations, and related hemp-derived components range from tinctures, oils, gels, balms and lotions to hemp milk, hemp capsules, hemp seeds and even hemp pillows, soaps, and ice cream. 

“There is currently intense interest and curiosity on the part of American consumers with regard to the uses and benefits of CBD, coupled with a growing awareness of the availability of these products,” PLMA president Brian Sharoff points out. “Visitors to the show will have the opportunity to see first-hand what all the buzz is about.” 

Walgreens, CVS, RiteAid, Kroger and others, are selling a variety of CBD and hemp items, and many more leading retailers have committed to exploring the sale of the products, as CBD and hemp-derived ingredients are expected to expand across more nonfoods products and eventually into food categories across the grocery space. 

The attraction of certain growth today and prospects for even greater expansion in the future are driving retailers to search out new and innovative suppliers to help bring these products to their store brands assortments. 

The 2019 PLMA show will have much to offer those retail buyers. More than a dozen CBD suppliers from across the U.S. and Canada have signed up for the show, which will spotlight them in a dedicated section on the show floor. They include recognized industry leaders like Mile High Labs, Contract Pharmacal, Shikai, Blue Sky Hemp Ventures, Elixinol, and others. Among these are companies that have been NSF and BRC certified, as well as companies with pharmaceutical-grade manufacturing facilities, offering advantages for an industry that has to date been lightly regulated. 

CBD will also be the topic of a seminar to be presented on Sunday afternoon, November 17. Virginia Lee, CBD research manager with Brightfield Group, a leading source of market intelligence for the CBD and cannabis industries, will speak about CBD’s proliferation in nonfoods, formulations beginning to appear in pet products and supplements, and CBD and hemp-derivatives which are expected to follow soon in food products. 

Overall, PLMA’s 2019 trade show will present more than 2,500 exhibit booths from the best store brands manufacturers of every size and description, while more than 5,000 visitors to the PLMA will include buyers and executives from U.S. supermarkets, mass merchandisers, drug chains, discount, club, convenience and dollar stores, in addition to online and specialty retailers, foodservice distributors and wholesalers. 

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.