PB CAREERS: Lowe’s Home Improvement – Private Brand Manager

PB CAREERS: Lowe’s Home Improvement – Private Brand Manager

Job ID 1718193BR
Date posted 09/20/2019
Location Mooresville, North Carolina
Location Name Mooresville, NC (SSC)
Address 1000 Lowes Boulevard
Employment Type I Full time
Employment Type II Regular
Line of Business Corporate
Department LWS_USA_Private Brands Management

The primary purpose of this role is for the development and implementation of the Private Brands strategic objectives in an Omni-channel environment with Lowe’s top tier Private Brands. This role is the Private Brands primary steward and is responsible for the short-term and long-term approach to maintaining the brand promise, brand relationships, and brand equity. The Brand Manager will be the expert in the brand/brands that they manage and will work closely with the Product Development Teams to ensure a consolidated, structured, and simple brand strategy is in place for each division. The brand manager will focus on ensuring brand language, product consistency in both price and quality, and brand positioning and that they are both communicated and adhered to with product selection, packaging, marketing, and online representation.


  • Owns the internal, vendor, and agency’s creative execution of the brand strategy, architecture, visual identity, and standards to maintain and/or improve the market position of portfolios.
  • Focused on building messaging that can be implemented in both marketing, packaging and online channels.
  • Works closely with the Product Development Teams to deliver on a brand strategy that delivers an increase in sales and margin for the company.
  • Acts as the primary brand steward and is responsible for the short term and long-term approach to maintaining brand promise, brand relationships and brand equity.
  • Develops deep understanding and continued learning of competitive landscape, target customer and end-user, consumer positioning, and marketplace trends to advance the position of Private Brands in the market place.
  • Organizes, implements, and maintains the tactical day-to-day product and brand activities needed to increase sales, traffic, customer satisfaction, and brand equity.


  • Bachelor’s Degree in Marketing, Business Administration, Design, Engineering or related field.
  • 3+ years experience in marketing, product management & brand management in a large retail environment, consumer package goods company, or advertising agency that services Fortune 500 companies.
  • 3+ years experience developing and executing multigenerational product plans, including Omni-channel marketing plans, business strategies, and a new product development.
  • 2+ years experience leading people and project teams to deliver business objectives.


  • Master’s Degree MBA.

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.

For more information, visit Lowes.com.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.