Oracle to Present “The Art of Balancing Innovation” at Velocity Europe

Today I am excited to announce that Paul Woodward, Senior Director, Solutions Management Group, Oracle Retail will present at both this year’s Velocity Europe Conference, October 21-23 in Lisbon and May 11-13, 2020 at Velocity: The My Private Brand Conference in Charlotte, NC. Register today!

Paul pioneered and founded the first collaborative compliance lifecycle solution in the early 90’s which has gone onto to be the world’s leading application of its type. Over the past 20 years, Paul has worked and collaborated with many of the world’s leading grocery retailers, own brand manufacturers and service organizations to further develop standard solutions, practices and best of breed supply chain engagements. These solutions and practices are now widely used across Europe, North America and Australia for the end-to-end development, assessment and ongoing compliance management of over 750,000 products worth $60 billion per annum. Paul now leads Oracle’s global retail supply chain transparency, collaboration, product safety and Blockchain initiatives.

Paul will bring his experience and the Oracle perspective to the Velocity stage in the thought-provoking Velocity Talk.

The Art of Balancing Innovation

In this session, Paul Woodward, will explore the art of balancing innovation with due diligence, promotion with protection, and image with trust, while balancing growth with cost. Paul will share ways to improve private brand speed to market, and leverage product and supplier data to confidently promote sustainability, ethics, and dietary claims.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.