JUST ANNOUNCED: Rate Drop at the Official Velocity Europe Hotel! 

You asked, and we listened! Velocity Europe attendees are eligible for a lower room rate of €182 per night at the official conference hotel, Myriad by Sana.  

With a unique location in the city of Lisbon, overlooking the Tagus River, the Myriad by SANA Hotels is an innovative and a one of a kind hotel.

The hotels’ unparalleled views of the Tagus River, combined with contemporary design and unique amenities, redefine the concept of a luxury hotel. The interior public spaces are continued into the infinity of the horizon by the ever-present views over the Tagus River. A restaurant with a river view, bar, SPA, and indoor swimming pool are just a part of what the Myriad has at your disposal.

Stay in the center of the conference activities. Get additional opportunities for networking with conference attendees. Make it easy to return to your room if needed. 

Make your reservation today.

If you have already booked in the conference room block, your rate will automatically be reduced. 

The new room rates are:

  • €182 single occupancy
  • €212 double occupancy
  • + €2 local tax.

Group rate available until October 13, 2019. Subject to availability.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.