Albertsons Companies has become the first supermarket to launch private brand Certified Plant Based foods. The retailer partnered with The Plant Based Foods Association (PBFA) on the certification and launch of the new Certified Plant Based foods, which are also USDA-certified organic. The items are part of the retailers successful O organics brand and each features the “Certified Plant Based” seal prominently displayed on the front of the packaging.
With the launch of these new ‘Certified Plant Based’ foods, Albertsons is delivering to consumers the plant-based options they are seeking,” said PBFA Senior Director of Retail Partnerships Julie Emmett. “We are thrilled to partner with Albertsons Companies on their launch, applaud them for their leadership, and look forward to a strong relationship to continue to meet consumer demand for plant-based foods.”