Grow Your Private Brand Business at Velocity Europe!

We are halfway through September and the second half of the year is in full swing. Now is the time to register for Velocity Europe conference, October 21-23 in Lisbon, Portugal. The event is the perfect opportunity to network, learn and grow your business.

The conference is an extension is our popular North American event which has included more than three dozen executive speakers from Walmart, Kroger, Publix, Staples, Petco, and Ahold Delhaize.

Velocity Europe is focused on private brand strategy, development, design, management, and manufacturing. The event will feature an exclusive lineup of speakers from the world’s top retailers, as well as challengers and thought leaders. To date, we have retail speakers from Woolworths, Sonae MC,, Makro, IKEA, and Circle K, to name a few.

Presentation topics will include:
  • A look at MAKRO Netherlands private brand
  • Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce
  • Discounters – Insights into the Winning Private Brand Strategy Aldi and Lidl
  • The Woolworths Innovation Incubator Journey
  • Ikea’s Transformation Journey
  • The Transformation of SPAR Netherlands
  • Private Brand 2.0: The Next Generation Of Prince & Spring At Boxed.Com
  • Sonae MC: Bem me Quer, the perfect gift.
  • Permission to Pioneer: The Power of Private Brands
  • Blue Sky: Reinventing the Private Brand Portfolio
  • Building Brands that Care: Private Brand and Sustainability
  • The Art of Balancing Innovation
  • The Future of Grocery – Private Brand the Differentiation Imperative
  • With more exciting announcements to come
You’ll hear from private label’s leaders about what they are doing and why. The retailers who are building brands and the thought leaders who are defining the conversation.

Reserve your Innovation Expo tabletop before September 20th.

I hope you will join us in Lisbon!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.