ALDI Shoppers Reveal Most-Loved Private Brand Products of 2019

In a recent shopper survey, more than 40,000 ALDI fans voted for their most-loved ALDI-private brand products. The results are in, and ALDI has shared their customer’s list of 2019 “Fan Favorites.” This year’s must-try winners include 23 products from categories across the store, from convenient grab-and-go items and organic produce to wine and cheese.

Ranked in order of most votes received, these are the 2019 Fan Favorites:

  1. Kids: Happy Farms String Cheese
  2. Pantry staple: Simply Nature Organic Chicken Broth or Low Sodium Chicken Broth
  3. Cooking/baking staple: Simply Nature Organic Spices
  4. Easy meal: Mama Cozzi’s Pizza Kitchen 16″ Pepperoni Deli Pizza
  5. Fruit: Strawberries
  6. Deli: Never Any! Oven Roasted Turkey or Uncured Black Forest Ham
  7. Dip or spread: Simply Nature Organic Hummus
  8. Vegetable: Simply Nature Organic Spring Mix
  9. Breakfast: L’oven Fresh Everything Bagel
  10. Milk alternative: Friendly Farms Almondmilk
  11. Sweet treat: Moser Roth Premium Chocolate
  12. Condiment or sauce: Specially Selected Gourmet Vinaigrette Dressings
  13. Snack: Simply Nature Organic Tortilla Chips
  14. Alcohol: Winking Owl Moscato
  15. Cheese: Happy Farms Preferred Specialty Shreds
  16. Meat: Appleton Farms Thick Sliced Flavored Bacon
  17. Seafood: Fremont Fish Market Jumbo EZ Peel Raw Shrimp
  18. Beverage: PurAqua Belle Vie Sparkling Flavored Water
  19. Bread or baked good: Specially Selected Brioche Buns
  20. Grab and go: Park Street Deli Hummus Mini Cups
  21. Vegetarian/vegan: Earth Grown Veggie Burgers
  22. Baby or toddler: Little Journey Baby Wipes
  23. Gluten-free: liveGfree Gluten Free Multiseed Crackers

“Our fans have spoken and we’re excited to share their most-loved products,” said Scott Patton, Vice President of Corporate Buying at ALDI U.S. “When I think about what makes ALDI so unique, it’s three important factors – our incredibly loyal customers, our commitment to high-quality products and our unbeatable prices. The ALDI Fan Favorites program brings this trifecta together in a formula we know our customers will be happy to see in their local ALDI store.”

Starting this past week, shoppers can find the Fan Favorites by looking for the blue heart-shaped logo on store shelves for all 23 winning products.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.