Less than a day after Albertsons SVP of Own Brands, Geoff White was promoted to EVP and chief merchandising officer, the retailer, promoted Chad Coester to fill the role.
Coester is credited with helping to drive the growth of the retailers private brand products to almost 11,000 products across 550 categories. He also helped lead successful national marketing and merchandising campaigns spotlighting private brands like O Organics and Open Nature.
“Chad brings infectious energy to everything he does,” says White. “His versatile background and deep commitment to innovation will serve him well as he leads our extraordinarily talented Own Brands team.”
Coester has served as group VP of own brands since August 2017, working out of Albertsons’ Pleasanton, Calif., office. He came to the company in March 2015 as VP of manufacturing sales and business development. In April 2016, he became VP of grocery merchandising, serving in that role until joining the own brand’s team in 2017.