Chad Coester Promoted to SVP of Own Brands Albertsons

Less than a day after Albertsons SVP of Own Brands, Geoff White was promoted to EVP and chief merchandising officer, the retailer, promoted Chad Coester to fill the role.

Coester is credited with helping to drive the growth of the retailers private brand products to almost 11,000 products across 550 categories. He also helped lead successful national marketing and merchandising campaigns spotlighting private brands like O Organics and Open Nature.

“Chad brings infectious energy to everything he does,” says White. “His versatile background and deep commitment to innovation will serve him well as he leads our extraordinarily talented Own Brands team.”

Coester has served as group VP of own brands since August 2017, working out of Albertsons’ Pleasanton, Calif., office. He came to the company in March 2015 as VP of manufacturing sales and business development. In April 2016, he became VP of grocery merchandising, serving in that role until joining the own brand’s team in 2017.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.