Wegmans Goes Veggie with Cauliflower Crust Pizzas

The iconic grocer Wegmans has introduced a new range of private brand pizzas in their “Our Food You Feel Good About” yellow banner sub-brand. The line is designed to be a shortcut to great-tasting products with no artificial colors, flavor or preservatives.

The pizzas have a cauliflower crust which is made with real cauliflower. The thin, crispy crust is topped with fresh vegetables. Varieties include Margherita, 3 Cheese, Veggie and a 2 pack of individual crusts, each retails for $6.49

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.