Target is just over a week away from the launch of Target’s 20th Anniversary Collection and the retailer is celebrating. With nearly 300 items from 20 past designer partnerships spanning apparel, home decor and kitchen essentials—each affordably priced between $7-$160—it’s the perfect way to celebrate the last 20 Years of Design for All. 

In fact, there’s just so much to share, a behind-the-scenes documentary film and stories from designers themselves just wasn’t enough. So Target added two more opportunities to celebrate their historic partnerships. Ready? To get the party started, last night celebrities Mandy Moore, Tyra Banks, and Ashley Graham, and collection designers Isaac Mizrahi, Phillip Lim, Erin Fetherston, Thakoon and Stephen Burrows got a sneak peek at the celebrations and pop-up store. 

This past Saturday, Target aficionados in New York City had the opportunity to visit The Park Avenue Armory to toast their favorite returning pieces and be some of the first to shop the Anniversary Collection. The walk down memory lane included a ton of fun installations (like a 360-degree photo booth experience for Missoni and a larger-than-life boom box in homage to Stephen Sprouse), along with a pop-up shop for the items we really (really) can’t wait to see.

SOURCEA Bullseye View
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.