Discount grocer Lidl Netherlands has introduced a new private brand sustainable ‘Way to Go’ branded chocolate bar, in the flavors pure, milk, caramel & sea salt, and coconut & pecan. The cocoa for the Way to Go bars is purchased directly from the farmers of Fairtrade cooperative Kuapa Kokoo in Ghana. By paying the Fair Trade premium to Kuapa Kokoo, farmers can work increase their income. The premium is used to invest in various projects so that farmers can also earn income from other activities and increase their cocoa yield in a sustainable way. This makes cocoa farmers less dependent on the cocoa yield alone and they strengthen their position.
All Lidl chocolate is already certified with UTZ, Rainforest Alliance or Fairtrade.
“The challenges in cocoa are still very big. The majority of cocoa farmers live in extreme poverty. We, therefore, appreciate Lidl’s first step in paying an extra premium in order to work towards a liveable income for farmers, “says Alien Huizing Supply & Development Manager, Stichting Max Havelaar.