Loblaw’s iconic Black & Yellow anti-brand “No Name” is out this week with a new commercial that plays to its brand personality perfectly. It’s nice to see the very stark design given personality by the retailer. The commercial features The Simple Check symbol which appears on “better for you” No Name products made without 10 specific ingredients.
According to their website:
“With so much information about food and ingredients today, it can be challenging to decide what to serve your family. We know our customers care about ingredients used in their food. When you told us that you want products made without certain ingredients without compromising your budget, we listened. That’s why we created the no name Simple Check symbol. The Simple Check symbol helps you easily identify no name products made without 10 ingredients. So when you see the Simple Check symbol on our no name packaging, you can rest assured, we have checked the ingredients for you.”
Simple Check products are made without these 10 ingredients: