We are thrilled to announce the next speaker for the inaugural edition of the Velocity Europe Conference. Jon Wright, Head of Retail Insight for IGD. He will present at the conference October 21-23 in Lisbon. Register today!
Jon joined IGD’s Retail team in July 2012 and leads the research program in Europe. He undertakes regular market visits across the region, tracking the latest format, private label, marketing and digital engagement strategies, meeting retailers and suppliers to further IGD’s international coverage. He also heads up IGD’s research into the store of the future, supports on the global alliances coverage as well as managing customized presentations for clients, plus industry platform presentations.
Jon regularly delivers keynote presentations at events for some of the world’s leading grocery retail brands as well as events that bring together senior leaders across the food and grocery industry.
Jon will present:
The Future of Grocery – Private Brand the Differentiation Imperative
As grocery retailing becomes increasingly similar on a global basis, private brands are great differentiators for retailers looking to stand out and highlight their innovations and distinctiveness.
To capitalize on this opportunity, private brand manufacturers need to be aware of the trends enabling retailers to win and how they can support these changes. Producers need to empower retailers to tell the stories of their private brands to shoppers, supporting their strategies and CSR aims. Ultimately, manufacturers can act as a driving force to help best in class retailers to stand out.