Jon Wright, Head of Retail Insight for IGD to present at Velocity Europe

We are thrilled to announce the next speaker for the inaugural edition of the Velocity Europe Conference. Jon Wright, Head of Retail Insight for IGD. He will present at the conference October 21-23 in Lisbon. Register today!

Jon joined IGD’s Retail team in July 2012 and leads the research program in Europe. He undertakes regular market visits across the region, tracking the latest format, private label, marketing and digital engagement strategies, meeting retailers and suppliers to further IGD’s international coverage. He also heads up IGD’s research into the store of the future, supports on the global alliances coverage as well as managing customized presentations for clients, plus industry platform presentations.

Jon regularly delivers keynote presentations at events for some of the world’s leading grocery retail brands as well as events that bring together senior leaders across the food and grocery industry.

Jon will present:

The Future of Grocery – Private Brand the Differentiation Imperative

As grocery retailing becomes increasingly similar on a global basis, private brands are great differentiators for retailers looking to stand out and highlight their innovations and distinctiveness.

To capitalize on this opportunity, private brand manufacturers need to be aware of the trends enabling retailers to win and how they can support these changes. Producers need to empower retailers to tell the stories of their private brands to shoppers, supporting their strategies and CSR aims. Ultimately, manufacturers can act as a driving force to help best in class retailers to stand out.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.