Last week, Irish fast-fashion retailer Primark introduced a new vegan skincare range private brand PS… Naturals. The introduction allows customers to create cruelty-free skincare The line includes five skincare products: a balm to oil cleanser, a face wash, a daily moisturizer, an overnight mask and face wipes.
Last year Primark was given Cruelty-Free International’s prestigious Leaping Bunny accreditation for all its cosmetic products. The well-known bunny logo means that all of Primark’s cosmetics are officially gluten-free.
All the products in the PS… Naturals range are not only cruelty-free, but they’re also vegan and every product in the range displays the Vegan Society’s Sunflower trademark.
All products in the range are priced between £1.50 and £3 and are made of 90% natural ingredients, such as organic coconut water and Australian Kakadu plum.
The brand also includes six accessories, an exfoliating mitt, wooden body brush, a body sponge, exfoliating discs, a back exfoliator, and a wooden nail brush, all made using FSC certified wood sourced from sustainably managed forests. There are also cotton pads made from organic cotton.