Are you Ready to Win this Fall? Join us at Velocity Europe!

\"\"September has begun, signaling the rapid approach of Fall, and the end of summer holidays. Retailers, manufacturers, and service providers are back at their desks, working hard to meet their numbers and grow their brands. 

The Velocity Europe conference, October 21-23 in Lisbon, Portugal is the perfect opportunity to network, learn and grow your business.

The event is an extension is our popular North American event which has included more than three dozen executive speakers from Walmart, Kroger, Publix, Staples, Petco, and Ahold Delhaize.

Velocity Europe is focused on private brand strategy, development, design, management, and manufacturing. The event will feature an exclusive lineup of speakers from the world’s top retailers, as well as challengers and thought leaders. To date, we have retail speakers from Woolworths, Sonae MC,, Makro, IKEA, and Circle K, to name a few.

See the speakers.

The presentations.

We are working to create a thought-provoking conversation that pushes private brand forward, and positions retailer-owned brands to win!

A few Innovation Expo tabletops are still available.

I hope you will join us in Lisbon!


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.