Kirkland SIgnature Becomes the Big Cheese

Costco has added yet another giant food item to is iconic private brand Kirkland Signature. a 72 lbs whole wheel Parmigiano Reggiano for $899.99

Kirkland Signature Aged 24 Months Whole Wheel Parmigiano Reggiano is imported from Italy and made with the freshest milk from the famous Parma and Reggio Emilio provinces in Italy, Parmigiano Reggiano is the apex of Italian cheese making and a symbol of Italian culture and civilization. Aged a minimum of 24 months, this product is brushed completely and regularly inspected to comply with the strict standards of the Consortium Parmigiano Reggiano. This extravagant blend of old-world cheese-making and unrivaled quality fuse to create a delicate and savory rich full flavor that has made Parmigiano Reggiano world-renowned and an immediate favorite to those who try it. In addition to being eaten alone, shredded or grated Parmigiano Reggiano transforms any pasta, soup or salad into an exquisite gourmet experience.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.