To celebrate the birthday of Christopher Durham, president of My Private Brand and Velocity Europe we are excited to offer a limited time two day only €300discount on new standard and retail Velocity Europe registrations.

Don’t miss the opportunity to be a part of Velocity Europe, October 21-23, 2019 in Lisbon, Portugal.

Wish Christopher Happy Birthday and have a drink on us in Lisbon.



Use promo code: CDHAPPYBIRTHDAY300 to save €300 on
new standard and retail registrations.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.