Waitrose Innovates With Eggs

This month, Waitrose & Partners will be the first UK supermarket to start selling pullet eggs. These unique and smaller sized eggs are produced by ‘teenage’ hens – around 18 weeks old – and are some of the best quality eggs you can get for cooking.

These little eggs are used frequently by top chefs and fine dining restaurants thanks to their delicious flavor, color, and texture. Historically, pullet eggs have not been widely available as they fall outside of the size regulations set by supermarkets. Waitrose & Partners is proud to support farmers and reduce food waste by offering these eggs to customers for the first time.

Zoe Simons, Development Chef at Waitrose & Partners says, “Pullet eggs are a chef’s dream especially when it comes to pastry. Thanks to their smaller nature they hold their shape a lot better which makes them idea for poaching. The yolks have a wonderful deep color and rich flavor, making them perfect for mayonnaise or pastry such as a lemon tart or creme brûlée.”

Clarence Court Pullet Eggs will be available at 79 Waitrose & Partners shop and will be priced at £1.99 for a pack of four.

Fresh Direct in the US has been selling pullet eggs since 2014.

Previous articleDollar General Grows Its Private Brand Portfolio with Gentle Steps
Next articleFresh Thyme Private Brand Goes to the Dogs
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.