Ahold Delhaize owned Romanian grocer, Mega Image, continues to explore new territories in retail with the launch of a concept that brings street food dishes, prepared on the spot with fresh ingredients, to customers in an unexpected place: a supermarket. The retailer’s Barbu Văcărescu store has been transformed to integrate the new concept, which brings together four international cuisine restaurants and famous street food recipes.
Mega Street Food has a festival vibe in the design of the space, furniture, and branding as well as the flavors from each restaurant, where is prepared in front of customers. It is located in a high traffic business and residential area of Bucharest. The four different culinary specialties are offered by well-known restaurant brands:
STEAKAWAY, bringing grilled recipes, from juicy burgers or pastrami sandwiches to veal ribs, all prepared with premium, New Zealand- and South American-sourced meat.
ZA GERMAN, with German cuisine food and their already famous Currywurst, Bratwurst or Kaiserkrainer
LA FINCA BY ALIOLI, with a Spanish cuisine menu varying from traditional paella or fish burgers to calamari sandwiches, all prepared with quality ingredients from Spain.
PANE & POMODORO, with authentic pizza and pasta from the Campania Region, prepared by Neapolitan pizzaioli artisans.