Ahold Delhaize’s Mega Image Brings Street Food In Store

    Ahold Delhaize owned Romanian grocer, Mega Image, continues to explore new territories in retail with the launch of a concept that brings street food dishes, prepared on the spot with fresh ingredients, to customers in an unexpected place: a supermarket. The retailer’s Barbu Văcărescu store has been transformed to integrate the new concept, which brings together four international cuisine restaurants and famous street food recipes.

    Mega Street Food has a festival vibe in the design of the space, furniture, and branding as well as the flavors from each restaurant, where is prepared in front of customers. It is located in a high traffic business and residential area of Bucharest. The four different culinary specialties are offered by well-known restaurant brands:

    STEAKAWAY, bringing grilled recipes, from juicy burgers or pastrami sandwiches to veal ribs, all prepared with premium, New Zealand- and South American-sourced meat.

    ZA GERMAN, with German cuisine food and their already famous Currywurst, Bratwurst or Kaiserkrainer

    LA FINCA BY ALIOLI, with a Spanish cuisine menu varying from traditional paella or fish burgers to calamari sandwiches, all prepared with quality ingredients from Spain.

    PANE & POMODORO, with authentic pizza and pasta from the Campania Region, prepared by Neapolitan pizzaioli artisans.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.