Velocity Europe to Host the Retail Safari by Daymon Worldwide

Nothing beats getting out into the wild to meet customers shopping, see private brands on shelf and experience retail in action. Too many executives spend too much time at their desks without immersing themselves in our customer’s experiences. So, let us take you on a tour of Lisbon’s most exciting retail.

This year’s Velocity Europe Conference will feature a Retail Safari led by Daymon Worldwide, The Safari is a unique opportunity to experience modern, innovative retail in dynamic and vibrant Lisbon, Portugal. This 4-hour tour will be curated by experts from Daymon exclusively for Velocity Conference attendees. The team will guide Safari participants through the best of European retail with unique insights into retail and private brand excellence.

Retail Safari tickets may be added when purchasing a Velocity Conference registration.

Date: Monday, October 21, 2019
Time: 12:00 – 17:00
Cost: €295

Each Retail Safari participant will receive a Safari Booklet, which covers the following topics: Portugal Profile, Visited Retailer Profiles, Economic Environment, Political & Social overview, Portuguese consumers, Retail in Portugal, Private Brand and Retail Trends and Channels.


  • Transportation from Myriad by Sana hotel to Stores
  • Trend Presentation
  • Retail Safari Booklet


Previous articlePB CAREERS: LOWE’S – Private Brands Project Manager
Next articleClean Skincare From Walmart: Earth to Skin
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.