This past week, Walmart introduced its very own skincare collection made with simple better-for-you natural ingredients. The new brand “Earth to Skin” launched with 28 Skus’ split across four ingredient-focused ranges which solve for specific skincare challenges each priced at $10 or less.
Super Fruits, which uses hydrators like Watermelon or brighteners like citrus to provide the skin with much-needed antioxidants for a smooth and radiant complexion.
Super Greens taps into kale, broccoli and cucumber’s variety of benefits to deliver an overall healthier appearance.
Tea Time targets signs of aging by tightening pores and providing free-radical protection.
Honey uses the ingredient’s nourishing and moisturizing benefits to keep even the driest of skin hydrated.
The Walmart website describes the brand this way:
Real ingredients. Real radiance.
Beauty made simple
We believe in the power of natural ingredients. Our state-of-the-art beauty labs harnessed the potential of nourishing superfoods to create effective & innovative skincare essentials.
Clean & uncompromising.
Clean means NO parabens, NO phthalates, NO petrolatum, NO mineral oil, NO sulfates, NO gluten, & NO animal testing goes into our products. Uncompromising means you never have to choose between high performance & healthy.
Luxury for less
Our toners, serums, gels, masks, & creams are uniquely designed to layer weightlessly & revolutionize your beauty routine. Discover all 4 of our Earth to Skin collections & indulge in a luxury beauty experience for $10 or less.