The Countdown is on: 60 days left until Velocity Europe


With 60 days until Velocity Europe don’t miss your chance to meet these forward-thinking retailers and grow your business in Lisbon. The conference is dedicated to private brand strategy, development, and management. Featuring an exclusive lineup of speakers from the world’s top retailers, as well as challengers and thought leaders. Velocity is the most inspirational and comprehensive private brand conference of its kind. Don’t miss it!

Velocity is the can’t miss event for retailers, manufacturers, agencies, service providers, researchers, packaging companies, printers and anyone interested in Private Brands.

The Velocity Europe: The My Private Brand Conference will be held October 21-23, 2019 in Lisbon, Portugal at the Myriad by Sana hotel.

Velocity Europe is the ultimate way to accelerate your private brand.
Connect | Innovate | Win


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.