IKEA to Present at Velocity Europe

I am excited to announce that Michaela Quinlan, Commercial Manager, IKEA Portugal will present at this year’s Velocity Europe Conference, October 21-23 in Lisbon. Register today!

IKEA’s unwavering commitment to its own brand spans products and services including its iconic flatpack furniture to its legendary meatballs, Swedish IKEA branded packaged foods, kitchen design services, restaurants, and instore childcare.

Michaela joined IKEA 14 years ago.  She has over 25 years of retail experience in several countries such as the UK, Greece, Australia, and Portugal. Over the years she has held several positions in IKEA: Country Customer Experience Manager, Store Manager, and Sales Manager. In her current role as Country Commercial Manager, she is Responsible for delivering sustainable, extraordinary growth by creating a new, unique, inspiring meeting with customers through brand positioning, range, home furnishing expertise, and people.

Prior to IKEA she also held several senior management positions at TKMAXX (TJX)in the UK.

Michaela is a leadership coach and a member of the Institute of Executive coaching and leadership (IECL) and believes strongly in developing business through people. Michaela has a passion for home furnishing, understanding life at home and creating a seamless multi-channel customer experience.

She will bring her experience to the Velocity stage in the thought-provoking presentation.

IKEA’s Transformation Journey

Michaela Quinlan Commercial Director of IKEA, the world’s biggest furniture retailer, will share their local growth strategy and main focus areas, including physical and digital channels. Ultimately making their iconic IKEA products available to more consumers.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.