Are Your Brands On Trend for 2020 and Beyond? A New Report from Daymon

Do your Private Brand products stand out on the shelf? Or do they fade into the background, merely another can, box or bottle among a sea of competitors?

In today’s retail environment, 98% of National Brand assortment is the same across retailers — making differentiation through Private Brands vital to your success as a retailer. And what’s on the outside of your brand packaging matters just as much as what’s inside. If your design strategy is more imitation than innovation, it will not get the attention it deserves.

To help you stay ahead of the curve, the new Daymon Private Brand Design Trends Report presents what the top 5 design trends impacting Private Brand for 2020 and beyond.

The report presents ways to:

  • differentiate and attract attention on-shelf
  • elevate the perception of your products and your brand
  • choose the best approach for your overall brand strategy

Download the free report now.


For more insights from Daymon don’t miss Michael Taylor, President and Tahir Taj, Head of Operations for Europe & Asia-Pacific when they present at the Velocity Europe Conference. The groundbreaking event will be held on October 21-23 in Lisbon Portugal.

The pair will discuss:

Permission to Pioneer: The Power of Private Brands
Private Brands are setting the pace for the industry, having become a crucial source of differentiation, store choice and consumer preference. With Daymon’s 50-year history and expertise in the Private Brand space, Michael Taylor, President of Daymon, and Tahir Taj, Head of Operations for Europe & Asia-Pacific will discuss the evolution of Private Brands globally and provide their perspective on the future of the industry, with a focus on what’s next in innovation. Leveraging proprietary insights, custom research and thought leadership the presentation will provide an inside look into the emerging trends and strategies driving change at retail, along with the key action steps retailers must use to innovate and lead through their Private Brands to ensure long-term, sustainable growth

Register Today!


 

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.