CVS Pharmacy announced that this week, customers will be able to enroll in CarePass at participating CVS Pharmacy locations nationwide, or online at CVS.com/carepass.
“We are thrilled to expand CarePass nationally, bringing simplified value to our customer while making it easier for them to care for themselves and their families,” says Kevin Hourican, Executive Vice President, CVS Health and President, CVS Pharmacy. “Initial customer response has exceeded our expectations with members utilizing the program’s full benefits and becoming more engaged across all of our digital offerings.”
The results from our previous launch in select markets, show that CarePass appeals to a broad consumer audience, 20% of whom are millennials. The simplified value and access to service is delivering an enhanced customer experience that has resulted in a 15-20% average increase in purchases after a member joins.
The first loyalty and membership program that offers free national pharmacy delivery on eligible prescriptions, CarePass members receive a multitude of benefits when they join for a $5/month month-to-month membership or the discounted annual membership fee of $48:
- Free delivery on qualifying prescriptions and most cvs.com purchases. Free 1-2 day delivery is available to CarePass members on qualifying prescription drug orders with prescriptions delivered right to members’ homes, making managing prescriptions less complicated and more convenient. Free 1-2 day delivery is also available for eligible purchases on CVS.com with no minimum order required.
- Special discounts on CVS Health private brand items. Members enjoy a 20% discount on eligible CVS Health Private brand products in-store and online at CVS.com, including over-the-counter medications, vitamins and supplements, as well as personal care items. The benefit is available on the customer’s ExtraCare card and ready to use in-store or at CVS.com.
- Access to a 24/7 pharmacist helpline CarePass members can contact the helpline to speak live with a pharmacist who has secure access to their prescription history with CVS Pharmacy. The pharmacist will be able to answer questions about the customer’s medications on-demand and refer them to any additional tools, resources or services that could be helpful.
- As a thank you to members, CarePass currently provides a monthly promotional reward that can be used on many items in the store or online. Members receive a monthly $10 CarePass promotional reward that can be used on many items in-store and online at CVS.com. The CarePass promo reward is automatically added to the customer’s ExtraCare card at the beginning of each monthly cycle and expires at the end of the monthly cycle.
CarePass members also enjoy a variety of surprise perks and bonus offers made available at key times throughout the year; for example, members recently received a complimentary sports physical at their local MinuteClinic. The program will continue to evolve to include additional services and exclusive offerings in the future.