Trader Joe’s latest flavor of ice cream if proof of their has a relentless passion for both flavor and innovation. Creamy purple Trader Joe’s Ube Ice Cream is not grape, Blackberry or Blueberry, but instead purple yam.
Ube [OO-beh]—the name Purple Yams are known by in the Philippines—is a popular international flavor in jams, cakes, candies…and Ice Cream! But what does it taste like, you ask?
It’s creamy. It’s sweet. It’s nutty. Some liken it to a cross between vanilla and pistachio, with hints of coconut mixed in. And unlike most ube-flavored ice creams, Trader Joe’s contains real ube purée. Plus, customers can rest easy knowing that its purple hue is from naturally derived ingredients like grape extract and beet juice, not artificial dyes.
Trader Joe’s Ube Ice Cream is available for a VERY limited time only, priced to sell at $2.99 per purply pint.