DICK’S Sporting Goods Launches “DSG”

Late last week, DICK’S Sporting Goods announced the launch of DSG, its newest athletic gear and apparel private brand that offers athletes an expanded assortment of styles and sizes for women, men and youth.

DSG is designed to make sport accessible for every athlete and every family. From the parent on-the-go, to kids playing soccer for the first time, this inclusive line provides quality apparel and equipment that’s stylish, versatile and affordable.

Nina Barjesteh, Senior Vice President of Product Development at DICK’S Sporting Goods

“We saw an opportunity to better serve more athletes by designing quality products at a value that fits everyone,” said Nina Barjesteh, Senior Vice President of Product Development at DICK’S Sporting Goods. “DSG is a brand with a purpose that is born from sport, and has something to offer every athlete, no matter their size, skill, age or budget. We look forward to supporting more athletes on every step of their athletic journey.”

Key pieces of the brand include a variety of leggings, tanks and bras for women, along with performance tees and sweatshirts for men, ranging in price from $15 to $40. DSG also offers an expansive assortment of apparel (XXS-XL) and products for kids just in time for back to school, including youth graphic tees, backpacks, lunch boxes, soccer balls, cleats and more.

Additionally, DSG’s purpose, to support and equip all people to thrive through sport, goes beyond its affordable prices and expanded sizes – for every DSG item purchased, 1 percent of the purchase price will be donated to the DICK’S Sporting Goods Foundation’s Sports Matter program to help save youth sports.