Albert Heijn Reduces Salt & Sugar in Private Brand

Dutch retailer and Vertex Awards Retailer of the Year Albert Heijn. announced last week reduced the amount of salt in its private brand canned vegetables and baby food. The AH Kidney beans, AH Chickpeas, AH Black beans, AH Cannellini beans, AH Black Eyed beans, AH Borlotti beans are now 0% added salt.

In addition to the beans, nine private brand apple sauce varieties are now 0% added sugar including AH brand and AH bio. This saves no less than 4.5 million sugar cubes on an annual basis.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.